The most creative aspect of Jute is the styling of the clothes. Each issue features truly unique content with fashion from around the world and ranging in style. Since work is submitted by photographers and stylists who want to be featured in the magazine each piece is fresh and truly one of a kind, and… Continue reading The Most Creative Aspect of Jute
Overall, Jute hardly has any advertisements in it. In the most recent Winter 2017 issue there were four advertisements, one taking up a double spread, and the other three on single page spreads. One advertisement was for cosmetics and the other three were for fashion brands. Looking at other issues there is also minimal advertising,… Continue reading Advertising in Jute
The owner of Jute is not published on its site or anywhere in the actual magazine. Using the contact on their website I emailed to ask for this information and received an email back stating that Lynzi Judish is the magazine owner. It is evident they publish Jute through a site called issuu. On this… Continue reading Owner of Jute
The Jute community lives on their social media as there is no way to interact within its website. I discussed its social media in a previous post and as I said its Instagram has the most followers and engagement so I looked there to find evidence of a sort of community. It gets plenty of… Continue reading The Jute Community
Jute does not have a media kit available online. It uses Pinterest to show the mood of upcoming issues and uses a contact page to reach the right department within the magazine. It specifically states that the issues do not have specific themes but rather go off of the Pinterest board. It also has a full page… Continue reading Audience and Mission
As Matchbook is no longer a publishing online magazine I have changed my focus for this blog to the current online magazine Jute. Under the about section of Jute it says how to submit to get published in the upcoming issue and directs you to it’s Pinterest containing inspiration or rather the online mood board for the… Continue reading Social Media Savvy
The magazine I am analyzing for this project is called Matchbook. To find a story to analyze I looked at their January 2015 edition of the magazine which contained two feature articles. For each feature article they were in a question and answer format so they each contained only one source, the person being interviewed. The rest… Continue reading Story Analysis
